01 · Website
Does your offer deserve the spotlight?
Learn how to structure your website so the value is immediately clear and the path to subscription feels effortless.
Telli subscription masterclass
Build a subscription business that grows every month.
Turn one-off customers into recurring revenue. Telli gives you a practical framework to build, price, market and scale a subscription service with confidence.
Conversion
Make subscribing feel simple.
Clarify the offer, remove friction and help customers commit with confidence.
Retention
Turn customers into ongoing revenue.
Build a subscription experience customers want to keep, manage and recommend.
Attract → Convert → Retain
Built from practical experience across the disciplines that make subscription businesses work.
MarketingTechnologyE-commercePaymentsLogisticsData security
Why subscriptions
Stop starting from zero every month.
A strong subscription model turns a transaction into a relationship — and a one-off sale into recurring income.
Telli makes the technology, commercial thinking and customer experience behind subscriptions easier to understand and put into practice. The goal is not more theory. It is a clearer path from idea to sustainable recurring revenue.
The Telli framework
Your subscription growth engine.
Successful subscriptions are not one tactic. They are a connected commercial system — from how you attract customers to how you bill, serve, retain and grow them.
01
Attract
Reach the right audience through focused marketing, SEO and paid acquisition.
02
Convert
Present a compelling offer and make subscribing feel simple, clear and trustworthy.
03
Bill
Create dependable recurring payment journeys with the right pricing and payment options.
04
Retain
Build customer-first service and subscription management that reduces friction and churn.
05
Expand
Use stronger engagement, smarter offers and continuous optimisation to grow customer value.
The commercial questions
Six problems every subscription business has to solve.
Telli helps you work through the parts of the customer journey that determine whether recurring revenue compounds — or leaks away.
02 · Experience
Is managing a subscription genuinely easy?
Reduce friction across upgrades, changes, recurring purchases and customer interactions.
03 · Pricing
Are customers seeing enough value?
Use market insight, price sensitivity and convenience to shape an offer customers can justify keeping.
04 · Service
What happens when customers need help?
Design support processes that give a unified view of enquiries, responses and subscription changes.
05 · Marketing
How are the right customers finding you?
Build consistent habits around audience targeting, digital advertising, SEO, content and engagement.
06 · Growth
How do you turn traffic into ROI?
Connect targeted campaigns with relevant landing pages and continuously refine for stronger conversion.
The programme
Seven episodes. One practical growth playbook.
The programme is structured around the essential building blocks of a subscription service — from proposition and technology to payments, customer experience, marketing and growth.
01
Build an offer customers want
Clarify the value, proposition and subscription experience.
Foundation
02
Create a website that converts
Make your service easy to understand, trust and buy.
Conversion
03
Price subscriptions intelligently
Think through value, price sensitivity and sustainable recurring revenue.
Pricing
04
Build frictionless recurring payments
Understand the role of payment methods, convenience and reliability.
Payments
05
Design for retention
Improve subscription management, support and the ongoing customer relationship.
Retention
06
Acquire customers more efficiently
Apply digital marketing, targeting, SEO and engagement principles.
Acquisition
07
Build the growth habit
Connect advertising, landing pages, optimisation and customer value into a repeatable system.
Scale
Who it is for
For businesses that want recurring revenue to become a real growth channel.
Starting from scratch
You have an idea for a subscription service and need a practical framework before you build.
Already selling subscriptions
You want to strengthen conversion, payments, retention, marketing and customer experience.
Adding recurring revenue
You have an existing business and want to introduce a subscription model alongside current sales.
Why Telli
Less guesswork.
More informed action.
Telli courses are built on years of expertise with leading marketing, technology, logistics, payment and data-security firms — translating that experience into practical guidance for subscription businesses.
01
Technology made understandable
Focus on the decisions that matter without drowning in technical complexity.
02
Customer-first subscription design
Think about shopping, payment and management as one connected experience.
03
Commercial fundamentals
Work through pricing, acquisition, retention and recurring-revenue strategy.
04
Practical, not theoretical
Use the material to make clearer decisions about how your own subscription business should work.
Telli subscription masterclass
Build recurring revenue with a clearer plan.
Get the complete seven-part premium podcast programme plus a 30-minute online consultation.
✓7 premium podcast episodes
✓Subscription business frameworks and practical guidance
✓Marketing, pricing, payments and retention principles
✓FREE 30-minute online consultation
Masterclass price
R2,850 ZAR
Included30-minute online consultation
Get started →
Proceed to the Telli checkout
FAQ
Before you start.
What do I get?+
You get access to seven premium podcast episodes covering the core disciplines of building and scaling a subscription service, plus a free 30-minute online consultation.
Is this only for new businesses?+
No. The material is positioned for people launching a first subscription service as well as businesses that want to improve an existing subscription model.
What topics are covered?+
The programme covers website and offer design, subscription management, pricing and value, recurring payments, customer service, digital marketing, SEO, advertising and growth.
What does the consultation include?+
The current Telli offer includes a free 30-minute online consultation. The exact agenda can be tailored by Telli when the session is arranged.
Ready to build differently?
Stop relying only on one-off sales. Start building recurring revenue.
Telli gives you the framework to make better decisions across the full subscription journey.